Monday, March 22, 2010

What's a million dollar sales tool look like?

To help initiate a new sales channel, I created this unique sequence of lay-down presentations into a folder-based tool. By using die-cuts to mix together key thoughts, this was designed to help sales representatives explain the benefits of West's corporate-wide information solution. Because of its simplicity, within 3 months of launching this piece had been credited with five sales of $1,000,000 or more.

I like to think of it as bringing clarity to the complex.

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