Thursday, April 4, 2013

Need to Feed Your Blog? 3 web traffic tactics to do today

These 3 remarkably simple organic traffic tactics are right under your nose & ready to boost your site traffic
The web analytics continue to prove it. My fav factoid around blogging for business:
Companies that have an effective blog for their business get 55% more organic traffic & 70% more 
leads with targeted website traffic than those that don't use a blog to drive traffic.

Yes, blogs can drive targeted traffic & paying customers. Please notice the word “can” in the previous sentence. 
And you probably know as well as I, running an effective blog that creates web traffic can be challenging. But let me suggest three great blog traffic tactics to help you generate ideas for effective blog posts. These are designed to attract consistent web traffic while providing ongoing blog promotion.

First set up a news feed - Yahoo or Google will do. Customize to topics around your organic traffic needs. This is a nice way to “news jack”  or leverage hot news for increased bog traffic by updating your blogroll with postings about how your business reacts and responds to these current, well publicized news events. Try it and watch your organic traffic and web analytics take off.

Second, pick up a trashy publication - like People, National Inquirer or Vogue.  Believe it or not, these can be great sources of punchy and provocative headlines that get noticed. And that’s important to make your blog postings pop, grab attention and drive traffic -- and to be honest, kinda fun to create.

Finally, look at your sent folder in your email - I promise you, in two minutes you’ll come across a bunch of highly relevant and effective blog topics that attract targeted website traffic. You know, all those requests and questions you have, which are probably based on customer needs. With a little tweaking you can harness these towards your most qualified web traffic.
Don't forget, blogging for business can also help drive referral web traffic because when blogs are set on outside pages they provide links into your site and long-term traffic generation.
So feed your blog some nice organic traffic or let me help with an effective blog strategy, targeted traffic research and blog writing services at

Thanks for reading!

Monday, October 1, 2012

The hard Truth behind Video Viewing fall-off

You know the power online video. It presents ideas in quick, easy to digest portions. It can help you rank big on Google. It can be produced quickly and cheaply.

But remember You Tube now has 24 hours of video uploaded every minute. So in some ways online video is becoming a bit of a commodity.

I love Dave Kaminski and his Web Video University Here's a Great video on the risk of video fall-off. His advice is simple and straight forward. And here's his breakdown of viewer fall-off...

  • Within 10 seconds you'll lose 20% of your audience
  • Within a minute another 30% stop watching.
  • By the end you may have 20% of your original audience still viewing.

What is driving this?

Audience Interest level. Bottom line. If you are not presenting a compelling message, you are fighting an uphill battle.

So before the camera is rolling think about how to make your story attention-worthy.
Here are some real basic ideas...

1) Work in an emotional testimonial. People tend to buy from people not just talking heads. 
2) Present  a riveting relevant fact. Each day there are 247 car accidents in our state - maybe it's time to consider a free auto insurance coverage review. 
3) Introduce a  classic problem/solution storyline. 
This works well especially well when You can present it in a villain v. hero format.

Thanks for reading!

Thursday, November 3, 2011

8,500 words later...

Corporate blogging is moving forward.  It's interesting that a magazine I started writing articles for was gradually transformed into a series of blogs and white papers. My client, Wolters Kluwer, a global leader in financial services and compliance for banking and mortgage servicing institutions wanted to articulate their expertise on several topics. These included cloud computing, outsourcing, paperless processing of mortgages and the improving borrower experience. I enjoyed enhancing my knowledge of the complexities of the heavily regulated and (today) much scrutinized mortgage business.

But I was really encouraged to see a large, generally conservative organization like Wolters Kluwer take on new inbound internet marketing tactics. I've been big on the power of blogging as an online marketing foundation. I like blogging for lots of reasons and here are my 3 favorites....

1) It can greatly enhance your organic search results because Google loves fresh, relevant content.

2) It can create valuable links to your web environment which also helps your search rankings.

3) It can be the content foundation for all your social media efforts, and these days that can drive lots of viral marketing results.

Best of all, I like the numbers that show how effective blogging can be, even for business-to-business companies!

If you've ever thought blogging could benefit your company, let's chat at 952-926-7309.

Thursday, October 27, 2011

Can you feel it?

Bringing a tangible, human aspect to today's virtual technology marketing can be challenging. And I spent several years marketing databases of legal and compliance information! While that kind of work may sound tedious,  I found ways to make it intriguing and my teams always took that work to new places.

Recently having the opportunity to create brand messaging and positioning for Imation, it was a real treat to  work on this product that actually recognizes your fingerprint to allow access. Finally, a digital data storage device that is dependent on something totally unique about you. 

Thursday, April 21, 2011

A Refresh with Real Potential

It's been really rewarding teaming with Jeff Exe at to produce the new web environment for Traust, an independent Oracle Software consulting firm in Bloomington, Minnesota.
We're especially proud to have introduced a more holistic (see above) web marketing approach to this remodeling effort by implementing a robust use of landing pages, inbound marketing strategies and white papers and free mini-assessments as incentives. All in all, we created a new online environment that looks nice, is easy to understand and offers true online marketing tools and tactics. Watch for another refresh coming soon.

Old site above

Monday, March 21, 2011

Need content for your blog? Don't try so hard.

Here's a neat, quick interview with one of my favorite people Chris Baggott, the CEO of Compendium Blogware. He keeps it simple by emphasizing the value of using your blog as the main hub for all your content. From your blog (master content HQ) you can distribute (often automatically) to your various social media venues. Makes sense to me and his blog-worthy quip is right on. This is a 2-minute interview worth watching.

Watch it here

Sunday, March 20, 2011

Branding with a Purpose

In Germany, an online start-up has taken their water-reducing passion to their brand - litterally. This an intersting case study on a whole new way ot thinking about branding.