Sunday, March 21, 2010

Why Direct Mail is still a winner

Creative, Copy Offer. Pretty basic and very effective. But Direct Respone advertising needn’t be a snooze. I concur with John Ogilvy who said “ you can’t bore people into buying.”

Here's a colorful piece that was part of an integrated for a growing national fitness chain. I like the clean rich imagery and very personal promise for the reader.

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