Wednesday, May 26, 2010

Clearing the Air on Allergy Relief

Here's a great product that just needed a little nudge to gain awareness online.
While allergy sufferers find some relief with whole-room air filtering devices, PureNight brought relief to where it works best - the head of the bed.

With an integrated effort that included a new Web environment with enhanced content and an extensive e-tailer sales kit; I helped PureNight secure 7 new online niche vendors to drive initial sales beyond expectations.

Here's great product that's benefited from my intelligent hybrid approach that blends insightful strategy with clean, focused messaging; which brought PureNight a clear advantage in this niche market.

Visit to explore more.