Monday, March 22, 2010

What's a million dollar sales tool look like?

To help initiate a new sales channel, I created this unique sequence of lay-down presentations into a folder-based tool. By using die-cuts to mix together key thoughts, this was designed to help sales representatives explain the benefits of West's corporate-wide information solution. Because of its simplicity, within 3 months of launching this piece had been credited with five sales of $1,000,000 or more.

I like to think of it as bringing clarity to the complex.

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Sunday, March 21, 2010

Catalog Success

Creating a winning catalog is part art and science. Big, clean images are vital. And so are the words that describe them. And let’s not forget careful pagination, attention to detail and careful product analysis. Don’t think the web can replace catalogs. My experience has shown that people love their catalogs --but like to order online.

This golf clothing catalog uses a focused theme to position it for the green grass market it targets.

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Long copy can deliver big results

Don't be afraid of long copy. It works wonders when done correctly. But you need to keep interesting and on-topic.

This newspaper formatted advertorial brings together compelling reasons to investigate the advantages of Sonus - provided clearly at the bottom.

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Why Direct Mail is still a winner

Creative, Copy Offer. Pretty basic and very effective. But Direct Respone advertising needn’t be a snooze. I concur with John Ogilvy who said “ you can’t bore people into buying.”

Here's a colorful piece that was part of an integrated for a growing national fitness chain. I like the clean rich imagery and very personal promise for the reader.

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