Thursday, October 27, 2011

Can you feel it?

Bringing a tangible, human aspect to today's virtual technology marketing can be challenging. And I spent several years marketing databases of legal and compliance information! While that kind of work may sound tedious,  I found ways to make it intriguing and my teams always took that work to new places.

Recently having the opportunity to create brand messaging and positioning for Imation, it was a real treat to  work on this product that actually recognizes your fingerprint to allow access. Finally, a digital data storage device that is dependent on something totally unique about you. 

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