Need content for your blog? Don't try so hard.

Here's a neat, quick interview with one of my favorite people Chris Baggott, the CEO of Compendium Blogware. He keeps it simple by emphasizing the value of using your blog as the main hub for all your content. From your blog (master content HQ) you can distribute (often automatically) to your various social media venues. Makes sense to me and his blog-worthy quip is right on. This is a 2-minute interview worth watching.

Watch it here

Branding with a Purpose

In Germany, an online start-up www.stopthewaterwhileusingme.com has taken their water-reducing passion to their brand - litterally. This an intersting case study on a whole new way ot thinking about branding. 

Clearing the Air on Allergy Relief

Here's a great product that just needed a little nudge to gain awareness online.
While allergy sufferers find some relief with whole-room air filtering devices, PureNight brought relief to where it works best - the head of the bed.

With an integrated effort that included a new Web environment with enhanced content and an extensive e-tailer sales kit; I helped PureNight secure 7 new online niche vendors to drive initial sales beyond expectations.

Here's great product that's benefited from my intelligent hybrid approach that blends insightful strategy with clean, focused messaging; which brought PureNight a clear advantage in this niche market.

Visit paulpatzloff.com to explore more.