Need content for your blog? Don't try so hard.

Here's a neat, quick interview with one of my favorite people Chris Baggott, the CEO of Compendium Blogware. He keeps it simple by emphasizing the value of using your blog as the main hub for all your content. From your blog (master content HQ) you can distribute (often automatically) to your various social media venues. Makes sense to me and his blog-worthy quip is right on. This is a 2-minute interview worth watching.

Watch it here

Branding with a Purpose

In Germany, an online start-up www.stopthewaterwhileusingme.com has taken their water-reducing passion to their brand - litterally. This an intersting case study on a whole new way ot thinking about branding.